Strategic Marketing

What we do: We use our marketing expertise to help you grow. We act as your Chief Marketing Officer, so you can focus on your core business. We also help strategize and implement your entry into certain international markets. Many small and mid-size firms need a marketing strategy, but are not ready for an in-house Chief Marketing Officer. We provide a marketing executive on a contractual basis for a fraction of the cost of hiring a full-time CMO. We understand Engineering and Construction and have decades of marketing experience in instruments and controls manufacturing, so we tend focus on small to medium manufacturers who are targeting the A/E/C industry.

How we do it: We listen to your goals, develop a marketing plan, and implement it for you. We provide the same services as an in-house marketing professional. Some firms hire us on an ongoing monthly retainer relationship while others seek our CMO services on a project basis. Some firms have established relationships with graphic designers, website developers and technical writers, and others do not. We work with your vendors or tap into our network of marketing professionals. For international market entry, we rely on our knowledge, working experience and relationships in South America and Western Europe.